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10-Minute LinkedIn Fix
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10-Minute LinkedIn Fix |
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## Content OHIO LOCAL BUSINESS DIGEST
Your LinkedIn Profile is Costing You Customers
People Google you. They check LinkedIn. They judge.
If your profile looks dead or generic, they move on.
Here is a 10-minute fix:
Fix #1: Your Headline (2 minutes)
Bad headline: CEO at XYZ Company
Good headline: Helping Ohio Contractors Win More Bids | 15+ Years in Construction
Your headline should say: • Who you help • What problem you solve • Where you are (Ohio = local credibility)
Fix #2: Your About Section (5 minutes)
Stop writing like a resume. Write like a human.
Bad About section:
Results-oriented professional with 10+ years of experience in business development and strategic planning...
(Nobody cares. Boring.)
Good About section:
I help Ohio contractors win more bids and grow their businesses.
After 15 years in construction, I have seen what works: clear proposals, fast follow-ups, and strong relationships.
If you are an Ohio contractor looking to grow, let's connect.
See the difference? Specific. Conversational. Actionable.
Fix #3: Add Ohio-Specific Keywords (2 minutes)
Sprinkle these throughout your profile: • Ohio • Columbus / Cleveland / Cincinnati (your city) • Your industry + Ohio (e.g., Ohio HVAC, Ohio marketing)
Why? When people search Ohio [your industry], YOU show up.
Fix #4: Update Your Profile Photo (1 minute)
Use a real photo. Smiling. Professional but not stiff.
No: • Sunglasses • Group photos • Blurry selfies • Old photos from 2010
A good photo = instant credibility.
Bonus: Post Once This Week
After you fix your profile, post something.
Ideas: • Share a win (client success, milestone hit) • Share a lesson (mistake you made, what you learned) • Share Ohio pride (support local business, community event)
Just post SOMETHING. Engagement starts with visibility.
10 minutes. Better profile. More credibility. More opportunities.
See you Friday!
Shawn Miller |